KitchenAid appliances are wonderful, but they're not cheap, and they're certainly not free. But in October, the company is joining up with coupon-distributor Valpak and the Susan G. Komen organization to award free appliances, including some that will be given to heroes in the fight against breast cancer.
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It's a multi-step giveaway. If there's someone in your life who has taken action in the fight against breast cancer, starting on Sept. 25, you can nominate them as a "More Than Pink" hero. Their stories will be shared in October, and 25 nominees will then win KitchenAid's Cook for the Cure collection. It's a special group of pink appliances that include an immersion blender, stand mixer, blender and hand mixer.
But there's another way to win. Look for the direct-mailer coupon envelope from Valpak in October. It'll stand out, because while it's usually blue, the October envelope will be pink to mark breast-cancer awareness month. A special blender-shaped coupon will be placed in 500 envelopes, and those lucky folks will win immersion blenders. It's not quite Charlie Bucket's golden ticket, but it's a good real-world replacement.
"This initiative is personal for Valpak as many employees are affected by the disease in some way and we are determined to stand up and help find a cure.," said Valpak CEO Mike Davis.
If you don't win the cranberry-pink appliances, you can, of course, buy a set yourself. Or you can shop your way through this list of 25 kitchen items you probably don't need, but might want anyway.